Monday, April 28, 2014

Gallup uses RSS feeds to showcase the benefits of Customer and Employee Engagement.


Frequently updating the content to specific industries and market segments, Gallup uses RSS feeds to promote the benefits of employee and customer engagement. According to Gallup, companies are using RSS feeds to achieve and maintain employee and customer engagement. The most recent feeds include articles on the always trendy Zappos are engaging customers through RSS feeds, Other companies are doing the same with RSS feeds – using them to improving hospital employees health, and even the bridging the leadership gaps in Asia. By consistently promoting their RSS feeds, Gallup has found a way to keep the readers coming back for more, and is promoting their own welfare by the mere “exposure effect” of communicating with the readers. To see a sample of the RSS feeds, click the links below.



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